Website
Design, Hosting and Maintenance

You are a busy doctor or business owner, so why should you take the
time and trouble of setting up your own website? TechVantage Billing
Solutions can design, host and maintain a
website for you! We offer every level of service and can customize a
plan to meet your individual needs.
Why you must have a website....
In the past, getting on
the Net meant learning how to surf the Web, and having your own email
address was considered to be a status symbol! However, today, this is no
longer enough – you need to have your own Website! This rapid pace of
change is symbolic of how quickly things are changing in today’s world –
and doctors and businesses who are not proactive are likely to get left
behind!
As a doctor....
-
Your website lets
you provide value-added services for your existing and new patients
or clients, by providing details as to the hours of your practice
and how to get there.
- It also allows you to answer routine queries by email. Patients
are thirsty for information about their illness, and many will use
the Net to find information. However, most patients would much
rather get information from their own doctor, and if you provide
this information on your website, your patients know they can trust
it.
- Your website will also save you a lot of time! Most doctors have
now started seeing patients coming with Net printouts of pages and
pages of unreliable and irrelevant information. If you put up your
own website, you can guide your patients to reliable sources of
information – thus saving your patients the frustration of wading
through pages of garbage and misinformation!
- Remember that patients want information; by providing this
information, you establish yourself as a credible expert.
- You can “refer” patients to your website at the end of the
consultation, so they can educate themselves . Patients appreciate
this – and word of mouth will help you get more patients.
- Your website can help you to attract new patients. A website is
very valuable for informing potential patients of your medical
expertise.
- It has become routine for patients to do “ research “ about
their doctors and your website can help patients to find you!
- Remember that internet positive patients may be slightly
different from your average patient! They are well-informed, used to
getting second opinions, and can be quite demanding. Most are
affluent, and know exactly what they want.
-
Your website can be
an excellent form of continuing medical education for yourself.
Because you may wish to participate in the update of your website,
you need to source the latest medical information.
You
need to have realistic expectations of what your website can do for you.
Don’t expect patients to start pouring in the day your website goes
live! Just having a website is not enough – remember that there are over
a million websites out there and your site will need to be promoted
actively. Online promotion usually means registering the site with all
the relevant search engines, so people can “find” you. TechVantage
will handle these task for you!
Offline promotion is
even more important, and you need to tell everybody about it. Print the
website address ( URL ) on your business cards and your stationery – and
display it in your waiting room.
Some doctors are worried that having their own website may be
misconstrued as a form of advertising. However, the internet is a very
valuable means of educating patients, and doctors need to be in the
forefront of providing reliable information to their patients. After
all, if you don’t take responsibility for educating patients, then who
will ?
The future of medical care is e-healthcare, with the promise of online
medical records, online pharmacies, telemedicine, patient education, and
an ever-expanding list of exciting opportunities. The opportunity to
help your patients navigate the wealth of information on the World Wide
Web and better educate themselves is now in your hands, TechVantage
can help! |